I've loved numerous iterations of Mario Kart, and laughed at some of the rivals that copied its basic features while missing the nuances that made Nintendo's series so great. The game is out today for iOS, Android, Windows Phone and BlackBerry 10 – one of the first games to hit all four platforms on its launch day – so how has Rovio done? Pretty well on all counts. On either front, if Angry Birds Go's in-app purchase prodding is too aggressive it'll spark a big backlash. Second: the even bigger risks of turning Angry Birds into a fully free-to-play game, making its money from in-app purchases and ads rather than paid downloads.įree-to-play is problematic for Rovio, partly because of its generous approach to updates for previous Angry Birds titles – if you paid 59p for the original game in 2011, you were still getting new levels for it in 2013 – and partly because of the large number of children who play the Angry Birds games. First: the risks in taking a franchise so seemingly tied to a specific genre (2D physics-based aiming'n'shooting) and daring to enter a genre dominated by the Mario Kart games, and the memory of countless character-based karting titles that didn't match up.

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